mogul in the event marketer

The Event Marketer: PNC Bank Tests All Digital Pop-Up Concept in Atlanta

“PNC Bank is testing a pop-up branch in Atlanta‚Äôs busy Atlantic Station that is open seven days a week through mid-November. The all-digital temporary branch, which launched Aug. 1, is the latest step in a strategy to raise brand awareness and bring the bank to consumers.” Read more in the Event Marketer