Tag: branding
Captain Carl Campaign
Coverage of the Captain Carl mobile portal campaign from Ericsson.
Success of Capt Carl Campaign
“March 30, 2006, Portsmouth, England – The Volvo Ocean Race mobile portal, a unique collaboration between Ericsson and the race organisers which enables fans to follow the drama of the event on their mobile phones has attracted huge audiences. The portal, which enables enthusiasts across the world to experience and participate in the Volvo Ocean[…]