Success of Capt Carl Campaign

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Mobile portal a roaring success for Volvo Ocean Race.

“March 30, 2006, Portsmouth, England – The Volvo Ocean Race mobile portal, a unique collaboration between Ericsson and the race organisers which enables fans to follow the drama of the event on their mobile phones has attracted huge audiences.

The portal, which enables enthusiasts across the world to experience and participate in the Volvo Ocean Race via their handsets has to date recorded over a quarter of a million page downloads just on mobile phones.”

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